What is Beautiful Mess?

Beautiful Mess is my consulting company! The long-debated name, was worked on by lots of helpful pixies, but final objet dárt of a fairy, Shimul, to whom I shall be eternally grateful. For those who don't know me, I'm Astuti, a Visual Merchandiser by profession, with a work-experience of 8 years.  My inherent love for window displays started very young, when I walked across stalls and markets and checked them out. I didn't understand the concepts or principles of what was displayed and never for once envisioned a career doing just that!

A Visual Communicator cum journalist by qualification, Visual Merchandising happened quite by accident, when I was looking for a job-change. However, it is one accident I have not regretted till date. It has and continues to give me the opportunity to be around things I love- Colours, Products and Designs. Add, free retail-therapy to that mixture, and voilà! :)

The name 'Beautiful Mess' is inspired by all things beautiful, sometimes mis-understood, created outta former mess. I have heard aesthetically displayed items, being described like that by on-lookers, many-a-times! But as a professional, I love the feeling derived when something nicely displayed, gets picked up in a jiffy. I love this challenge and am a  resilient optimist who believes "just about anything can be sold, as long as it is well displayed".  

Beautiful Mess is also a small platform through which I'd like to reach those Indian Retailers who aren't experimenting with the magic of Visual Merchandising yet because they can't afford the magicians full time. Hiring a consultant during those important festivals and events can be a way to see just how enchantingly this magic works! 

In case of work related queries, I can be easily reached at astuti@gmail.com.