A Visual Communicator cum journalist by qualification, Visual Merchandising happened quite by accident, when I was looking for a job-change. However, it is one accident I have not regretted till date. It has and continues to give me the opportunity to be around things I love- Colours, Products and Designs. Add, free retail-therapy to that mixture, and voilà! :)
The name 'Beautiful Mess' is inspired by all things beautiful, sometimes mis-understood, created outta former mess. I have heard aesthetically displayed items, being described like that by on-lookers, many-a-times! But as a professional, I love the feeling derived when something nicely displayed, gets picked up in a jiffy. I love this challenge and am a resilient optimist who believes "just about anything can be sold, as long as it is well displayed".
Beautiful Mess is also a small platform through which I'd like to reach those Indian Retailers who aren't experimenting with the magic of Visual Merchandising yet because they can't afford the magicians full time. Hiring a consultant during those important festivals and events can be a way to see just how enchantingly this magic works!
In case of work related queries, I can be easily reached at astuti@gmail.com.
