I recently had an opportunity to do the set up for a Networking Dinner- "Exporivaschuhindia" organised by the trade division of the Italian Consulate. ITALIA as it is called, had decided to do this in the Sovereign Hall of Le Meridien, New Delhi.
The brief was to have a simple yet classy display of leather merchandise (Bags, Footwear and Shoes mostly) belonging to 40 different Italian Companies, in a room where people could have dinner while networking and taking a look at the merchandise. Their idea was to invite prospective Indian buyers and get them to mingle with the Italian Manufacturers, thereby increasing trade.
Sounded interesting! To balance this act of merchandise display, while keeping the dinner in forefront, I worked out a layout plan. A lot of different options were given but the one chosen was of spreading the display around, exhibition style...
Below are pics of the event...
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